PacBlue Printing had the great pleasure of working with Gail Nickel-Kailing and Business Strategies Inc. Gail’s professionalism, organization, competence and dedication to her craft were a great asset to our organization and we wholeheartedly recommend her without any reservation.

Gail played the lead role in assisting us to develop a strategic cohesive marketing strategy as well as playing a lead role on both our rebranding as PacBlue Printing and the design and roll out of our new website. During this time, Gail took charge and ensured all of our various marketing activities were consistent with our brand and placement strategy.

Under Gail’s leadership and guidance, PacBlue developed a cohesive new brand strategy across all channels and successfully increased our reach into lesser served customer segments as well as helped to increase the market knowledge of our full breadth of services beyond our traditional core services.

With our new brand and web presence in place, we saw web traffic increase 175%, unique visitors increased 140% and page views increase 75% while average time spent on the site per visitor increased 65%.

Gail’s depth of knowledge in regard to the printing industry and her superior writing skills were both invaluable to us.

Jonathan Colley
Owner, President & CEO

Shortly after Gail came to work with Printable Technologies it was apparent to all that she would be a significant contributor to the success of the company; she drove a number of strategic planning sessions and, at the same time, delivered numerous tactical projects. Gail was responsible for a wide variety of projects including developing all major marketing campaigns, which generated thousands of leads for the company.

Gail takes personal responsibility for her work; and she works well with others but is equally competent in taking the lead on a project and working independently with minimal direction. On top of all this, Gail is a good person; she is an asset to any company or project she is associated with.

As an example of Gail’s multiple skills, she was responsible for the following projects:

• Developed all major marketing campaigns and generated thousands of leads for the company.
• Delivered dozens of direct mail/PURL campaigns.
• Promoted road shows, seminars, and trade shows with direct mail, email, and personal landing pages.
• Managed three major press events at national trade shows, all of which exceeded attendance targets.
• Coordinated email announcement distribution for sales and customer service departments.
• Authored a wide variety of case studies.
• Created and distributed scores of press releases.

Without question, I can recommend Gail Nickel-Kailing and Business Strategies Etc.

Coleman Kane
President & CEO