We provide research, advice, and counsel to marketing executives and the marketing and print service providers and technology vendors who serve them. Let us identify revenue opportunities, uncover hidden costs, and strengthen your company’s bottom line.

In short, we apply technology to design, acquire, produce, and deliver business communication and promotional materials through internal and external distribution of online and off-line documents.

Business Strategies Etc. can help your company grow revenue, cut costs, and improve profits in these key areas:

1. Strategic and Business Planning
Your strategic plan serves as a framework for decision-making and explains your business in a way that will inform, motivate, and involve others. Your plan assists in developing benchmarks, monitoring performance, and stimulating change and growth.

It should be visionary, conceptual, and directional in contrast to your business plan, which is tactical, tightly focused and measurable. While your strategic plan looks out three, five, or more years, your business plan takes a short or near-term view.

To support your planning process, Business Strategies Etc. is available to moderate the planning process, complete SWOT analyses, complete comprehensive market and competitive analysis, and assist you as you develop go-to-market plans.
(Back to Top of Page)

2. Technology Selection and Implementation
Business Strategies Etc. will help you improve your business communication processes with sophisticated e-procurement, channel marketing, or marketing automation technology.

An e-procurement system, whether implemented as Software as a Service (SaaS) or as licensed software, can deliver efficiency - and hard dollar savings - throughout the entire procure-to-pay process.

Your indirect channel marketing programs target distributors, dealers, resellers, or retailers, and you need to deliver appropriate and effective marketing materials to your distributed sales force. Launch collaborative marketing programs and ensure that your sales partners get the most current and relevant marketing collateral and sales tools. Keep your products top of mind and help your channel sell your products.

Marketing automation applications allow you to create and implement cross-media marketing campaigns, capture responses online, and automate lead distribution. Track and report the “Return on Investment” of each campaign or across campaigns with real-time dashboards.
(Back to Top of Page)

3. Print Use and Spend Analysis
How much do you spend on print in your company? Do you know? Can you find out?

It’s a fact: many companies spend up to 3% of revenues - or more - on printed material and 25% to 50% is tossed out because it is obsolete or in error. Retail and wholesale companies, for instance, often have a complex sales channel including agents, distributors, and dealers who inventory collateral.

Those are just the obvious costs; for every $1 spent on printing, from $6 to $10 more is spent on “hidden” process costs. Those hidden costs are found in the design process and the procurement process, through to the warehousing and fulfillment functions.

At Business Strategies Etc., we drill down into your “total use of print” to discover how you design, purchase, distribute, and manage print. A detailed analysis will identify your efficiency improvements and potential savings.

Our final recommendations may include improved document design or procurement processes, implementation of software and other technology, or the transfer of printed materials to online delivery.
(Back to Top of Page)

4. Business and Marketing Adjunct Executive
Need marketing executive with “full-time skills” on a “part-time budget?” Your budget can’t handle a full-time professional but you need executive staff now? There are times in every company’s life cycle when the need for management capabilities exceeds the immediate availability of executive management staff.

I am an experienced marketing professional who can step into your company on short notice and hit the ground running. Whether you are ready to develop new strategic plans or to execute on plans you have in place, I am ready to “roll up my sleeves” and make it happen.
(Back to Top of Page)