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Graceful designs that don’t require electricity – we need more like this!

Living in a home heated by a forced air furnace turns your dining room into a desert. The relative humidity in your house can drop into single digits; the average relative humidity in the Sahara Desert is 25%!

Rather than buy an over-engineered mechanical device that gulps electricity and can harbor harmful mildew and bacteria, you could strategically place a few of these passive wood humidifiers. Looking more like a bit of sculpture, the “mast humidifier” by Shin Okada functions by evaporation.

Known for its high-quality timber, rot-resistant qualities and lemony scent, the thinly sliced Hinoki mast absorbs water from the hull and diffuses it, and its intrinsic aroma, into the room.

Learn more – or buy it – at Spoon & Tomago.

Print – I thought you were dead

In a parody on the “I’m a Mac, I’m a PC” ads, the American Advertising Federation of Greenville SC (AAF Greenville) as put together a great little promo for the ADDY® Awards. Listen carefully for the punch line!

Enjoy…
.

The ADDYs are the world’s largest advertising competition, generating more than 60,000 entries. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts.

A tip of the hat to Katherine O’Brien, editor of American Printer, for uncovering this goody! Follow Katherine on Twitter @APKOB.

List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness

It’s winter in Sault Saint Marie, MI, along the U.S./Canada international border; what else is there to do but shovel snow?

Word “czars” at Lake Superior State University (LSSU) “unfriended” 15 words and phrases and declared them “shovel-ready” for inclusion on the university’s 35th annual List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness.

“The list this year is a ‘teachable moment’ conducted free of ‘tweets,’” said a Word Banishment spokesman who was “chillaxin’” for the holidays. “‘In these economic times’, purging our language of ‘toxic assets’ is a ’stimulus’ effort that’s ‘too big to fail.’”

Former LSSU Public Relations Director Bill Rabe and friends created “word banishment” in 1975 at a New Year’s Eve party and released the first list on New Year’s Day. Since then, LSSU has received tens of thousands of nominations for the list, which includes words and phrases from marketing, media, education, technology and more.

Word-watchers may check the alphabetical “complete list” on the website before making their submissions.

On LSSU’s website you can also learn all about unicorn hunting, read up on the hunting regulations, and get your license before you set out on your quest.

Happy New Year!

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Business Strategies Etc.<br>Gail Nickel-Kailing

Business Strategies Etc.
Gail Nickel-Kailing

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