Take a close look at this from a marketing perspective. What happens when you flip everything you thought you saw and heard on its head?
Thanks to Cary Sherburne (Twitter:csherburne) for sending this on!
In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing. It opens with:
Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.
Not true. The basic issue in marketing is creating a category you can be first in.
Question: Who was the first person to fly the Atlantic solo? Who was the second? (Answers below the video.)
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Do you get those blue envelopes full of coupons in the mail once a month or so? Valpak, the company distributing local coupons by mail, is now delivering them by iPhone.
A free app from the Apple App Store gives you “instant point of purchase redemption” of coupons. How does it work? (Read the article)
