They cost more, but sales of organic foods are rising. Even in this down economy, organic food sales are going up 3-times faster than other foods. That’s happening as the government is working to make sure everything that’s labeled organic actually is organic.

Mark Kastel, director of an industry watchdog group, says some so-called organic cows were being raised on factory farms instead of on pastures.

Listen to Julie Grant‘s report here The Environment Report: Fixing the Organic Label

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PUMA has designed the ultimate “flat box!”

The bag/box is made of a single folded sheet of cardboard in a resuable, recyclable PET bag, designed to protect shoes from the time they leave the factory until the customer gets them home.

Here’s how it works.

The “Clever Little Bag” will help PUMA reduce the water, energy and diesel used in manufacturing by more than 60% per year.

• Approximately 8,500 tons less paper will be consumed
• 20 million Megajoules of electricity will be saved
• 1 million liters less fuel oil will be used
• 1 million liters of water will be saved
• 500,000 liters of diesel will be saved during transport, and
• Up to 275 tons of plastic will be saved thanks to the replacement of traditional shopping bags with the lighter built-in bag

Read more here>>

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Take a close look at this from a marketing perspective. What happens when you flip everything you thought you saw and heard on its head?

Thanks to Cary Sherburne (Twitter:csherburne) for sending this on!

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