Just a few years ago, when pURLs and personalized images were just catching the attention of the direct marketing industry, I became fascinated by the entire concept of image personalization.

Image personalization combines custom font technology with photographic or design images to add a name to the image in such a way that it appears to be part of the original photograph or design. (Read the article)

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Seth Godin is one of the world’s greatest marketing thought leaders and I so enjoy seeing him present live. He was the featured speaker for a Webinar called “The Future of Marketing: Being Remarkable and the Meatball Sundae.” It was full of great information.

What it was NOT full of was great visuals. Seth barely avoided delivering “death by PowerPoint” by presenting plain black and white slides with a single line headline and no more than 6 bullet points - just like the rules tell us. The good news - no awful clip art and tacky animation! The bad news - it couldn’t have been more boring. (Read the article)

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What’s old is new again!

It was in the late summer or early fall of 1976, I believe, that I last put something on “layaway”. I needed a new winter coat and the small shop I frequented had the perfect one - for over two hundred dollars. A fortune for me in those days!

Thanks to that option, I could put a deposit down and pay on a regular basis - every two weeks or once a month - until it was mine. I religiously made my payments and before the winter was over I was proud owner of a coat I wore for more than 10 years. (Read the article)

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Have you noticed that the way we communicate has changed our landscape? What’s missing?

Where will Superman change out of his street clothes? How will Dr. Who travel time and space? Where will you drop your mail? (Read the article)

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The operative question here is: “So what?”

Drew McLellan, McLellan Marketing Group, Des Moines IA, has some great insights on how to get your press releases published. Read his input here>>

Drew says:

Everyone wants media coverage and gets frustrated when they don’t get it.  Reporters and editors aren’t ignoring your news releases - they’re just doing their job.

If you help them do their job, they will help you do yours.

He has some great insights and suggests that we all check out Do’s and Don’t written by a reporter.  Words to the wise for sure!

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