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	<title>Business Strategies Etc. &#187; Marketing Strategies</title>
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	<description>Build Revenue - Protect Profits - Cut Costs</description>
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		<title>&#8220;You can pick up and read and remember&#8230;&#8221;</title>
		<link>http://www.business-strategies-etc.com/2010/you-can-pick-up-and-read-and-remember/</link>
		<comments>http://www.business-strategies-etc.com/2010/you-can-pick-up-and-read-and-remember/#comments</comments>
		<pubDate>Wed, 05 May 2010 08:01:29 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Changing Communication]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[New/Unusual Technology]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3249</guid>
		<description><![CDATA[The ash cloud that shut down British airspace, stranding thousands of people has produced an unlikely creative connection; a collaborative magazine. The as yet nameless publication was the brain child of writer and editor Andrew Losowsky, who found himself stranded in Dublin. Stuck with very little to do for work, Andrew put a call out [...]]]></description>
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		<title>Surgeon&#8217;s First PAPERLESS Annual Meeting</title>
		<link>http://www.business-strategies-etc.com/2010/surgeons-first-paperless-annual-meeting/</link>
		<comments>http://www.business-strategies-etc.com/2010/surgeons-first-paperless-annual-meeting/#comments</comments>
		<pubDate>Tue, 04 May 2010 22:45:38 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Changing Communication]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[New/Unusual Technology]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3237</guid>
		<description><![CDATA[May 3, 2010, was the first day of the American Association of Neurological Surgeons first paperless annual meeting. Each of the roughly 3,000 medical attendees received a free iPod Touch in place of what used to be a 165-page program book and briefcase-size bag. With the Touch, medical attendees were able to prep for the [...]]]></description>
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		<title>PUMA&#8217;s &#8220;Clever Little Bag (Box?)&#8221;</title>
		<link>http://www.business-strategies-etc.com/2010/pumas-clever-little-bag-box/</link>
		<comments>http://www.business-strategies-etc.com/2010/pumas-clever-little-bag-box/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:52:39 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Green Design]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3222</guid>
		<description><![CDATA[PUMA has designed the ultimate &#8220;flat box!&#8221; The bag/box is made of a single folded sheet of cardboard in a resuable, recyclable PET bag, designed to protect shoes from the time they leave the factory until the customer gets them home. Here&#8217;s how it works. The “Clever Little Bag” will help PUMA reduce the water, [...]]]></description>
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		<title>Choose Not to Use</title>
		<link>http://www.business-strategies-etc.com/2010/choose-not-to-use/</link>
		<comments>http://www.business-strategies-etc.com/2010/choose-not-to-use/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 18:23:52 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3194</guid>
		<description><![CDATA[To print or not to print, that is the question. Ideally, you should print only relevant material, when needed, in the quantity required for the audience that will use it. Suddenly print-on-demand is a green strategy!]]></description>
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		<title>How to Get Those Prospects Through the Door? Get an Expert!</title>
		<link>http://www.business-strategies-etc.com/2010/how-to-get-those-prospects-through-the-door-get-an-expert/</link>
		<comments>http://www.business-strategies-etc.com/2010/how-to-get-those-prospects-through-the-door-get-an-expert/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 08:38:16 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3177</guid>
		<description><![CDATA[How do you get those prospects through the door? Feed them, educate them, and entertain them! For this year&#8217;s Earth Day celebration, Grand River Printing and Imaging is hosting &#8220;Print Media and Sustainability&#8221; at the Detroit Institute of Arts. Henry Pollack, University of Michigan professor of geophysics, member of the United Nations Intergovernmental Panel on [...]]]></description>
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		<title>This is the End of Publishing/This is NOT the End of Publishing</title>
		<link>http://www.business-strategies-etc.com/2010/this-is-the-end-of-publishingthis-is-not-the-end-of-publishing/</link>
		<comments>http://www.business-strategies-etc.com/2010/this-is-the-end-of-publishingthis-is-not-the-end-of-publishing/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 08:22:58 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3186</guid>
		<description><![CDATA[Take a close look at this from a marketing perspective. What happens when you flip everything you thought you saw and heard on its head? Thanks to Cary Sherburne (Twitter:csherburne) for sending this on!]]></description>
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		<title>How to Get Those Prospects Through the Door? Have a Party!</title>
		<link>http://www.business-strategies-etc.com/2010/how-to-get-those-prospects-through-the-door-have-a-party/</link>
		<comments>http://www.business-strategies-etc.com/2010/how-to-get-those-prospects-through-the-door-have-a-party/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 08:14:17 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3169</guid>
		<description><![CDATA[Skybox Ink, San Diego CA, in association with Skybox Creative, held their second Green is the New Black Mixer last week. Rather than simply have yet another open house, SkyBox threw a networking event at a posh hotel. Mix together a great venue, some really creative sponsors, a few give-aways, and a handful of locally-known [...]]]></description>
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		<title>Fake It &#8216;Til You Make It</title>
		<link>http://www.business-strategies-etc.com/2010/fake-it-til-you-make-it/</link>
		<comments>http://www.business-strategies-etc.com/2010/fake-it-til-you-make-it/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:40:03 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Wide Format Printing]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=3160</guid>
		<description><![CDATA[Sometimes you just have to show people to help them get the idea! And what a great way to put banners, posters, and window graphics to work! One town in England is taking a novel approach to the scores of closed-up shops on its main street: they’re putting up fake business fronts to make the [...]]]></description>
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		<title>When Social Media Goes Anti-Social</title>
		<link>http://www.business-strategies-etc.com/2009/when-social-media-goes-anti-social/</link>
		<comments>http://www.business-strategies-etc.com/2009/when-social-media-goes-anti-social/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:23:14 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/home/talk-to-us/?p=2846</guid>
		<description><![CDATA[Social media campaigns are no different from any other marketing campaign; they can be good, iffy, or bad – or even scary! Social media, however, is so very personal. Under the “iffy” category, we find campaigns like a recent B2B project that inched toward spam. Here are the basics. You follow a special Twitter account [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>It is Better to Be First</title>
		<link>http://www.business-strategies-etc.com/2009/it-is-better-to-be-first/</link>
		<comments>http://www.business-strategies-etc.com/2009/it-is-better-to-be-first/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:58:36 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/home/talk-to-us/?p=2820</guid>
		<description><![CDATA[In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing.  It opens with: Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service. Not true. The basic issue in marketing is creating a category you can be first in. Question: Who [...]]]></description>
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