The operative question here is: “So what?”

Drew McLellan, McLellan Marketing Group, Des Moines IA, has some great insights on how to get your press releases published. Read his input here>>

Drew says:

Everyone wants media coverage and gets frustrated when they don’t get it.  Reporters and editors aren’t ignoring your news releases - they’re just doing their job.

If you help them do their job, they will help you do yours.

He has some great insights and suggests that we all check out Do’s and Don’t written by a reporter.  Words to the wise for sure!

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Kids in college are hit with a double whammy: textbooks that cost hundreds of dollars for each class and a backpack that causes spinal deformities resulting from carrying those expensive books from class to class.

Amazon’s Kindle to the rescue! (Read the article)

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OK, folks, who says that we have to buy socks and gloves in pairs? Sure, I know, hands and feet come two at a time, but think about it…

Why not one at a time or even three at a time? A quick peak at Seth Godin’s blog made me look at these ordinary bits of clothing in an entirely new way.

He has a way of standing things on their heads and this one woke me up!  So let’s talk new marketing strategy here… (Read the article)

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Well, not exactly… I was hoping that some wildly creative ink manufacturer and printer had teamed up to find a way to add “variable scents” to printed documents. Nope, just wishful thinking. But this is just about as good! (Read the article)

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Offline (read “old school”) media is quaking in its boots; magazines and newspapers are fearing the death of print any day now. Marketing professionals are being nudged with a faint hint of the same specter. Jon Friedman - editor of Media Web for MarketWatch - had some advice that can make marketing communications succeed as well.

Jon’s “8 Simple Rules for Magazines to Succeed on the Web”

1. Have an attitude.
2. Make it easy to read.
3. Stress interactivity.
4. Entertain.
5. Maintain an identity.
6. Live in real time.
7. Be true. Experiment.

Read the details behind each of these points - they are terrific advice for Web success regardless of your industry!

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Remind me again how far it is from London?

Looks like it’s just under 4800 miles as the crow flies…

I ordered my itsy-bitsy teeny-weeny MOO cards on May 30 - just 10 days ago - and today (!) the letter carrier smooshed the package through the letter slot. The box that came inside is about the size of one of those 25-piece packages of chewing gum.

What I like about Moo:

• Their lightheartedness! I love the site, but the shipping notification tells the whole story, “Remember, I’m just a bit of software. So, if you have any questions regarding your order please first read our Frequently Asked Questions and if you’re still not sure, contact customer services (who are real people)… Little MOO, Print Robot”
• I especially like the sentiment printed on the “belly band” that is wrapped around the box. Folks here are indeed thinking about their environmental impact! Click on the image to the right to read what they had to say.
• The print quality is terrific!

I’m sure I’ll come up with lots and lots of uses for their products and - some day when I have time - I’ll create some of my own designs.

In the meantime, take a look at this fun company at www.moo.com.

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