Social media campaigns are no different from any other marketing campaign; they can be good, iffy, or bad – or even scary! Social media, however, is so very personal.
Under the “iffy” category, we find campaigns like a recent B2B project that inched toward spam.
In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing. It opens with:
Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.
Not true. The basic issue in marketing is creating a category you can be first in.
Question: Who was the first person to fly the Atlantic solo? Who was the second? (Answers below the video.)
Catalog and online buyers collect lots and lots of boxes and packaging. Just take a look at the “box closet” at our house; we seem to collect Amazon boxes as fast as we collect coat hangers!
So what do you do with them? Flatten them and put them in the recycling bin most likely.
Columbia Sportswear is trying a new twist on the theme: A Box Life. Online customers can choose to receive their purchases in used boxes. Then they can use the QR code on the box to track where the carton has been.
