Fabric Graphics Magazine – Read My Niche Markets Article
The editor of Fabric Graphics Magazine sent me on a quest to find digital graphics companies that are printing on textiles in niche markets. I couldn’t resist!
So what is a niche? Why a niche market? And who are these people?
Many phone calls and emails later, I had a network of new friends and had discovered some fascinating new niches for wide format printers who are applying ink/pigment/dyes to both synthetic and natural fibers.
When the digitally printed textile market is measured in billions of dollars and billions of square feet, thinking niche can get your company into “first” place in your prospect’s mind quickly. It’s hard to be a category killer in the banners and signs market. But the biggest challenge is to reach new customers.
Niche marketing requires print service providers to clearly define both their target market and their capabilities before exploring messaging, positioning and marketing channels. For marketing to consumers and end users, the internet has proven to be an excellent vehicle. For marketing to business, traditional methods, such as direct sales, are still most effective.
Even in the current challenging economy, companies in our industry have identified and profited by some pretty unusual applications, proving that the proof is definitely in the printing.
Enjoy!
