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	<title>Business Strategies Etc. &#187; Direct Marketing</title>
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		<title>Lands&#8217; End Missed an Opportunity</title>
		<link>http://www.business-strategies-etc.com/2009/lands-end-missed-an-opportunity/</link>
		<comments>http://www.business-strategies-etc.com/2009/lands-end-missed-an-opportunity/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 19:23:28 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2502</guid>
		<description><![CDATA[Yesterday afternoon &#8211; completely out of the blue &#8211; I got a call from Lands&#8217; End. It&#8217;s been awhile since I bought anything from them; I think the last item was a set of sheets I bought last fall. A very nice lady thanked me for being a Lands&#8217; End customer and offered me free [...]]]></description>
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		<title>It&#8217;s Harder Than It Looks</title>
		<link>http://www.business-strategies-etc.com/2009/its-harder-than-it-looks/</link>
		<comments>http://www.business-strategies-etc.com/2009/its-harder-than-it-looks/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 04:24:24 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1941</guid>
		<description><![CDATA[My copy of mine magazine arrived yesterday, pristine in its plastic wrap. I carefully opened the bag, slipped off the &#8220;belly band,&#8221; and began to fan through the issue to see &#8220;my&#8221; content. Wait! What&#8217;s this Golf section doing here? I don&#8217;t play golf. I don&#8217;t like golf. I don&#8217;t read Golf. Once again, the [...]]]></description>
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		<title>From Personalized PRINTING to Personalized PUBLISHING</title>
		<link>http://www.business-strategies-etc.com/2009/from-personalized-printing-to-personalized-publishing/</link>
		<comments>http://www.business-strategies-etc.com/2009/from-personalized-printing-to-personalized-publishing/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 00:16:55 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Changing Communication]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[changing publishing]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[personalized publishing]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1861</guid>
		<description><![CDATA[Computing power and printing technology have reached the point where sophisticated personalized publishing is a reality. For the last 40 years, it has been possible to produce documents such as bills and statements that contain a large quantity of personal information. Promotional mail incorporating simple greetings and messages became more common in the 80s. More [...]]]></description>
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		<title>Marketing Converts Operations to a New Way of Thinking</title>
		<link>http://www.business-strategies-etc.com/2009/marketing-converts-operations-to-a-new-way-of-thinking/</link>
		<comments>http://www.business-strategies-etc.com/2009/marketing-converts-operations-to-a-new-way-of-thinking/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 23:05:21 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1734</guid>
		<description><![CDATA[Dave Zamorski will tell you that he&#8217;s NOT a marketing guy; he&#8217;s operations. In fact, he mostly doesn&#8217;t believe that the marketing programs his staff recommends will work. What he will tell you is that the programs that Associates Graphics Services (AGS) has implemented are extremely successful and he&#8217;s quite happy to be proven wrong. [...]]]></description>
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		<title>Cutting Through Spam &#8211; Go Personal</title>
		<link>http://www.business-strategies-etc.com/2009/cutting-through-spam/</link>
		<comments>http://www.business-strategies-etc.com/2009/cutting-through-spam/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 05:06:53 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1452</guid>
		<description><![CDATA[This showed up on Twitter this morning and it caught my attention! And I just might have an answer&#8230; Folks are getting desperate&#8230; starting to see spam in ALL channels. Might I suggest a handwritten note and a phone call? I have 8 email addresses with 8 different ISPs &#8211; all of whom have spam [...]]]></description>
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		<title>Reach Out and Touch Someone</title>
		<link>http://www.business-strategies-etc.com/2009/reach-out-and-touch-someone/</link>
		<comments>http://www.business-strategies-etc.com/2009/reach-out-and-touch-someone/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 00:11:54 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Changing Communication]]></category>
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1287</guid>
		<description><![CDATA[Way back 30 years ago (in 1979),  Marshall McLuan created a tag line for Bell Systems (&#8220;Ma Bell&#8221;) and a commercial featuring it debuted on the Johnny Carson show. We were all told that we should use the telephone to &#8220;reach out and touch someone.&#8221; Telemarketers, text messaging, and SKYPE have just about put an [...]]]></description>
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		<title>Signs that an E-mail Deal is a Scam</title>
		<link>http://www.business-strategies-etc.com/2009/signs-that-an-e-mail-deal-is-a-scam/</link>
		<comments>http://www.business-strategies-etc.com/2009/signs-that-an-e-mail-deal-is-a-scam/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 21:53:08 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1200</guid>
		<description><![CDATA[Not long ago, a business acquaintance told me about an email project he had been involved in. He&#8217;d bought an email list, sent out the blast, and gotten no (count &#8216;em) responses. Then he said: I looked at the list and it seemed like there were an awful lot of &#8220;FirstName.LastName@DomainName&#8221; records. Do you think [...]]]></description>
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		<title>Implementing Cross-Media Marketing Campaigns</title>
		<link>http://www.business-strategies-etc.com/2009/implementing-cross-media-marketing-campaigns/</link>
		<comments>http://www.business-strategies-etc.com/2009/implementing-cross-media-marketing-campaigns/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 04:23:57 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1129</guid>
		<description><![CDATA[In the beginning there was direct mail, and that was enough&#8230; Actually direct mail &#8211; and the ever-evolving direct marketing &#8211; wasn&#8217;t there at the very beginning. The earliest identifiable piece of direct marketing comes from about 1000 BC. It was an ad for the return of a runaway slave and is now in the [...]]]></description>
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		<title>Consider the Lowly Postcard &#8211; the Direct Mail Workhorse</title>
		<link>http://www.business-strategies-etc.com/2008/consider-the-lowly-postcard/</link>
		<comments>http://www.business-strategies-etc.com/2008/consider-the-lowly-postcard/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 00:00:14 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=1048</guid>
		<description><![CDATA[A little bit of paper measuring between 3 1/2&#8243; x 5&#8243; and 4 1/4&#8243; and 6&#8243; &#8211; the postcard &#8211; is one of the most popular direct marketing tools available. At a cost of about 20¢ to 27¢, a postcard can be sent via First Class mail and deliver a message with a powerful image [...]]]></description>
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