How to Succeed on the Web
Offline (read “old school”) media is quaking in its boots; magazines and newspapers are fearing the death of print any day now. Marketing professionals are being nudged with a faint hint of the same specter. Jon Friedman - editor of Media Web for MarketWatch - had some advice that can make marketing communications succeed as well.
Jon’s “8 Simple Rules for Magazines to Succeed on the Web”
- Have an attitude.
- Make it easy to read.
- Stress interactivity.
- Entertain.
- Maintain an identity.
- Live in real time.
- Be true. Experiment.
Read the details behind each of these points - they are terrific advice for Web success regardless of your industry!

