This is an opportunity for someone who is willing to go out on a limb and be part of a new campaign that uses all elements of cross media marketing including:

• Direct mail – yes, the printed stuff
• pURLs, gURLs, and any other “URL” we can think of
• Custom landing pages
• QR Codes/Microsoft Tags
• Email marketing

You want to help us expand into social media? Twitter? Facebook? Anything else you suggest? Fine, we’re all for it!

My client is a well-established, full service commercial and digital printer in Puget Sound who is looking for a very creative design partner.

The good news:

This could be a long term relationship with direct access to top tier regional clients.

The bad news:

You aren’t going to get rich.

The deal:

We’re looking for someone who is willing to barter services – there may be a small amount of cash available – but this needs to be approached as a barter.

What you’ll get:

• We’ll exchange printing/emailing/direct mail services dollar for dollar as a barter. You can develop your own portfolio of projects, create a direct mail campaign of your own, and we’ll support you and provide the printing.
• We’ll also give you portfolio copies of all the printed pieces and the right to display and refer to online elements of the campaign for you to use in your own marketing programs.
• As we get the campaign launched, we will introduce you to several thousand potential clients. We’ll make a real introduction and offer a testimonial/referral/personal message for you.

What we’d like from you:

• Joint campaign planning – this is expected to be a multiple thrust campaign across several months. We’ll need some time upfront to work through the overall strategy and the creative brief.
• Graphic design for print, web, and email marketing.
• Creative copy for all of the above.

Oh yes, and while this is a company that has been around awhile, there are young minds here eager to push beyond the usual.

Interested? Please call, email me, or use the contact form here and we can talk about the details.

In the beginning there was direct mail, and that was enough…

Actually direct mail – and the ever-evolving direct marketing – wasn’t there at the very beginning. The earliest identifiable piece of direct marketing comes from about 1000 BC. It was an ad for the return of a runaway slave and is now in the British Museum. Unfortunately, we don’t know what the response rate was. (Read the article)

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The beginning of each new year is the time to contemplate friends and colleagues; those who helped make 2007 successful and those I’ve rediscovered and reconnected with. Thanks for all of you!

The Chinese New Year of 2008 – the Year of the Rat – marks a period of new beginnings because the Rat is the first symbol of the calendar cycle. This should be an especially good year to start something new since in the Chinese culture the number 8 is the most auspicious of all lucky numbers. May all your new beginnings be profitable in the wyas you wish for and work for!

In this year of new beginnings, I have repositioned my business, launched a new website, and started this blog. I look forward to assisting companies to find cost savings, improve efficiencies, and implement environmentally sound processes for the use of direct mail, incoming and outgoing office email, and marketing collateral.

Please join the conversation as I observe trends, identify new technology, and comment on developments in the graphic communications industry – printed and digital, mailed and emailed.

All the best for the New Year!

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