In the beginning there was direct mail, and that was enough…

Actually direct mail – and the ever-evolving direct marketing – wasn’t there at the very beginning. The earliest identifiable piece of direct marketing comes from about 1000 BC. It was an ad for the return of a runaway slave and is now in the British Museum. Unfortunately, we don’t know what the response rate was. (Read the article)

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The beginning of each new year is the time to contemplate friends and colleagues; those who helped make 2007 successful and those I’ve rediscovered and reconnected with. Thanks for all of you!

The Chinese New Year of 2008 – the Year of the Rat – marks a period of new beginnings because the Rat is the first symbol of the calendar cycle. This should be an especially good year to start something new since in the Chinese culture the number 8 is the most auspicious of all lucky numbers. May all your new beginnings be profitable in the wyas you wish for and work for!

In this year of new beginnings, I have repositioned my business, launched a new website, and started this blog. I look forward to assisting companies to find cost savings, improve efficiencies, and implement environmentally sound processes for the use of direct mail, incoming and outgoing office email, and marketing collateral.

Please join the conversation as I observe trends, identify new technology, and comment on developments in the graphic communications industry – printed and digital, mailed and emailed.

All the best for the New Year!

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Business Strategies Etc., a boutique consulting firm specializing in the use of networks for the design, acquisition, production of business communication and promotional materials, today announced several new service offerings showcased in a new website: www.business-strategies-etc.com.

On the new website are service descriptions such as:

• Print and Spend Analysis – Identify “hidden” profit through analysis of your use of print for business communication and marketing collateral.
• Strategic and Business Planning – Get to market quicker with strategic planning, market and competitive analysis, and effective product development and launch.
• Business and Marketing Adjunct Executive – Add a marketing executive with “full-time skills” on a “part-time budget.”

Also on the site are reports for purchase, free PDFs of past presentations, and an archive of articles written by Gail Nickel-Kailing, Managing Director of Business Strategies Etc.

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