Business Strategies Etc.

Launched in 2001, Business Strategies Etc. provides outsourced business planning and marketing service to national and international clients seeking to increase profits and revenues through strong marketing and product management processes and implementation of software and other technology.

Services include:

• Strategic Marketing and Business Planning
• Technology Selection and Implementation
• Print Use and Spend Analysis
• Business and Marketing Adjunct Executive

Representative projects include:

• Development of channel marketing and collateral distribution programs incorporating electronic and print-on-demand documents as well as traditionally printed promotional materials and direct mail, for manufacturers offering a wide range of products, including commercial exterior lighting, recreational vehicles, water treatment products, and others.
• Product management, including product launch, of a variety of technology products including software and hardware solutions.
• Management of strategic planning processes for companies in industries ranging from Medicaid claims processing, secure network access appliances, services to the disabled, software as a service, and others.
• Detailed analysis of print procurement and mailing operations resulting in recommendations for operational and procedural improvements to capture cost savings completed for companies in the following industries: insurance, banking, catalog and direct mail, specialty printing, and government.

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Gail Nickel-Kailing, Managing Director

A business advisor and problem solver, I have been “in the trenches.” Seven years of independent consulting, adjunct executive services, and senior positions in a variety of technology and service companies and the US Postal Service, have given me hands-on experience and insight into the challenges of designing, producing, and distributing marketing collateral and other communication documents.

I have a special interest in the use of technology to design, acquire, produce, and distribute business communication and promotional materials; and a clear understanding of technology’s impacts, capabilities, and limitations.

A nationally recognized speaker on a wide range of subjects, I bring enthusiasm and a unique blend of experience to the podium. And as an industry analyst and journalist contributing to publications in the US, Canada, India, and Brazil, I’ve covered a number of “beats,” particularly printing and mailing, including print on demand, variable data printing, and direct mail.

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Public Speaking

I’m available for speaking engagements for user conferences, seminars, and association meetings; some of my past presentations include:

• True Confessions: I Have 24 Names and I’m a Mail List Manager’s Worst Nightmare! Who needs “Databases for Dummies” or “Mailing Lists for Morons,” this presentation is for marketing professionals who use and manage name and address databases for their companies or for outside clients.
• Don’t Mail Junk Mail! How to insure that you reach the right person at the right time with the right offer at the right price!
• Don and Martha Had It Right. Peppers and Rogers believed in the early 90s that one-to-one marketing was the key to increasing your revenue and profit and it only took a decade and a half for technology to catch up!
• Breaking the Glass Ceiling: Marketing Yourself in Your Own Company. For any one who wants to move up, or out, here’s some great advice to get started.

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