What WERE they thinking?
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The publishers of the 119-year old weekly newspaper, The Budget, almost caused a riot – or at least a strike – when they proposed to move the paper from print to online in 2006.
Earlier this year the publisher reconsidered the plan to go online.
What WERE they thinking?
The newspaper, a main means of communication for the dispersed Amish community – about 227,000 members nation wide – is targeted to an audience whose religion expects them to shun telephones, automobiles, and electricity. Nearly 20,000 subscribers across the US and Canada pay $42 a year for a subscription and the subscriber base is stable.
If you think mainstream media is suffering from loss of readership, just think what the result would have been if The Budget had dropped the printed version and gone completely online!
Didn’t anyone think about their audience?
