Being a Small Printer Doesn’t Mean You Can’t Be Green

, November 27th, 2009
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Marine Printers, Vancouver BC, delivers on the green mandate to reduce, reuse, recycle and replace. In this case, small is not only beautiful, small is green. “Green printing” is not limited to FSC-certified paper and vegetable-based inks; new technology reduces the waste generated throughout the production cycle. And to top it off, Marine Printers is … Keep reading here » Being a Small Printer Doesn’t Mean You Can’t Be Green

What Makes Green Printer a Green Printer?

, November 26th, 2009
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Printing green and being a green printer is one thing, but to call your company “Green Printer” is another. Not only are you clearly defining your principles, you are setting some pretty high standards. Green Printer, Burnaby BC, doesn’t just talk the talk, they are walking it – or more likely, running it! Click … Keep reading here » What Makes Green Printer a Green Printer?

Sign of the times? UK Banks to vote to abolish checks

, November 25th, 2009
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When was the last time you wrote a check? Can you even remember?

I used to buy boxes of 250 checks at a time several times a year for my personal account. Now I use one packet of 25 checks in a year. … Keep reading here » Sign of the times? UK Banks to vote to abolish checks

When Social Media Goes Anti-Social

, November 20th, 2009
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Social media campaigns are no different from any other marketing campaign; they can be good, iffy, or bad – or even scary! Social media, however, is so very personal.

Under the “iffy” category, we find campaigns like a recent B2B project that inched toward stalking. … Keep reading here » When Social Media Goes Anti-Social

It is Better to Be First

, November 18th, 2009
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In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing. It opens with: “Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service. Not true. The basic issue in marketing is creating a category you can be first in.”

Question: Who was the first person to fly the Atlantic solo? Who was the second? … Keep reading here » It is Better to Be First

We Can Do It!