When was the last time you wrote a check? Can you even remember?
I used to buy boxes of 250 checks at a time several times a year for my personal account. Now I use one packet of 25 checks in a year.
Check usage has fallen in the UK by almost two-thirds in the last 20 years. (Read the article)
Social media campaigns are no different from any other marketing campaign; they can be good, iffy, or bad – or even scary! Social media, however, is so very personal.
Under the “iffy” category, we find campaigns like a recent B2B project that inched toward spam.
In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing. It opens with:
Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.
Not true. The basic issue in marketing is creating a category you can be first in.
Question: Who was the first person to fly the Atlantic solo? Who was the second? (Answers below the video.)
