arrow

Archive for November, 2009

Sign of the times? UK Banks to vote to abolish checks

Checks

When was the last time you wrote a check? Can you even remember?

I used to buy boxes of 250 checks at a time several times a year for my personal account. Now I use one packet of 25 checks in a year.

Check usage  has fallen in the UK by almost two-thirds in the last 20 years. (Read the article)

When Social Media Goes Anti-Social

Social media campaigns are no different from any other marketing campaign; they can be good, iffy, or bad – or even scary! Social media, however, is so very personal.

Under the “iffy” category, we find campaigns like a recent B2B project that inched toward spam.

(Read the article)

It is Better to Be First

In 1993, Al Ries and Jack Trout published The 22 Immutable Laws of Marketing.  It opens with:

Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.

Not true. The basic issue in marketing is creating a category you can be first in.

Question: Who was the first person to fly the Atlantic solo? Who was the second? (Answers below the video.)

(Read the article)

 

Business Strategies Etc.<br>Gail Nickel-Kailing

Business Strategies Etc.
Gail Nickel-Kailing

Fabric Graphics Magazine

Fabric Graphics
Magazine


Click here to read my article!


Search this site:

rss

Subscribe Using RSS


Visit Green Media Connect


Sign up for our
monthly newsletter
>>>