As a journalist covering the graphic communications industry, I am very aware that press conferences at trade events that serve breakfast or lunch always get good attendance!
Junior-Senior, a European creative and direct marketing agency, brings the munchies to the journalists’ desks. How?
The details and the agenda where printed on flavoured paper that you could really eat. Yes, we look well after those news hungry journalists.
The editor of Fabric Graphics Magazine sent me on a quest to find digital graphics companies that are printing on textiles in niche markets. I couldn’t resist!
So what is a niche? Why a niche market? And who are these people?
Many phone calls and emails later, I had a network of new friends and had discovered some fascinating new niches for wide format printers who are applying ink/pigment/dyes to both synthetic and natural fibers.
When the digitally printed textile market is measured in billions of dollars and billions of square feet, thinking niche can get your company into “first” place in your prospect’s mind quickly. It’s hard to be a category killer in the banners and signs market. But the biggest challenge is to reach new customers.
Niche marketing requires print service providers to clearly define both their target market and their capabilities before exploring messaging, positioning and marketing channels. For marketing to consumers and end users, the internet has proven to be an excellent vehicle. For marketing to business, traditional methods, such as direct sales, are still most effective.
Even in the current challenging economy, companies in our industry have identified and profited by some pretty unusual applications, proving that the proof is definitely in the printing.
Enjoy!
In the world of printing and graphic design, discussions around paper – where it comes from and where it goes – are going on all the time. Some of those discussions get pretty heated too. Let’s move from the serious to the sublime.
Wataru Itou, a Japanese art student, took 4 years to create this amazing paper sculpture out of cut and folded paper. Enjoy and be amazed!
First published by Gizmodo, where you can find more images.
