Scarcity Marketing – Closed More Than Open?
Turning a flash mob into customers…
In a world of 24/7 shopping, who would have thought that opening one week every month would be a good sales strategy? (Read the article)
Archive for May, 2009
Make Marketing Work Better
There are times when the finance team continues to push for reductions in marketing. We’ve all been there! And in these challenging times the marketing function is an especially easy target.
It may seem like a bold move to keep investing in marketing strategies when revenues are flat or heading the wrong way, but it’s important to stay committed during the tough times. Why? (Read the article)
Personalized Publishing – Now, THIS is the way it should be done!
From personalized Starbucks coffee cards to mine magazine; it’s clear that technology has caught up and we can now create products for an audience of one in a mass-customization process.
mine is a new customized magazine from Time Inc., American Express Publications, and Toyota; but The Obama Time Capsule goes further. Now you can insert yourself into history!
