Print is not dead! It is not going away! In fact, until we can “beam” a product fully formed direct to someone’s living room, buying and selling of goods will mean packaging – and packaging printing – will be around for a long time.

A recent tour of AllpakTrojan showed me that proper packaging is attractive, effective, efficient, and environmentally friendly. Packaging, it turns out, involves an entire eco-system; design, engineering, and technology.

What is a “package?” It’s more than the pretty retail box that motivates a buyer; a package contains, protects, preserves, transports, informs, and sells. Notice that “sell” is at the end, not the beginning. A package is, first and foremost, a container that protects and preserves the contents during transport to the end user.

No matter how you look at it, getting milk from the cow to the kitchen requires safe and secure packaging. (Read the article)

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Just about 7 years ago, right after the last recession, I wrote a piece titled “Uncertainty is the Rule” for a local marketing magazine.

I stumbled over the article while looking for something else and was surprised to find how pertinent it is today.

It opened this way:

The voice at the other end of the telephone line paused, then answered with one quick word: “Sucks!” My question? “How has business been for you over the last year?” (Read the article)

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(Click on the image above to see the AIIM/On Demand slide show.)

Just two weeks ago, I got back from AIIM/On Demand 2009, held in Philadelphia. It was an intense few days!

For those who’ve never attended, the focus of the co-located events is on document and data management on the AIIM side (the blue aisles in the expo hall) and document production, primarily on digital printers and presses, and related technology on the On Demand side (the red aisles in the expo hall). (Read the article)

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