OK, folks, who says that we have to buy socks and gloves in pairs? Sure, I know, hands and feet come two at a time, but think about it…

Why not one at a time or even three at a time? A quick peak at Seth Godin’s blog made me look at these ordinary bits of clothing in an entirely new way.

He has a way of standing things on their heads and this one woke me up!  So let’s talk new marketing strategy here…

What really makes these different?

• The colors - they are bright, loud, and say: “Look at me!”
• The quantity - why not buy them one at a time or three at a time? Changing the quantity in the package creates an entirely new product category! While the gloves come in sets of three, the sock can be had as a package of either three or nine singles.
• The price - extremely reasonable ($12-$14 for three socks, $16 for three gloves, and $24 for nine socks).
• The buying experience - online and easy!

Feeling a mite traditional? Buy two sets for $24 to $28 and you have three matched pairs.

Can’t wait to try them out? Go to Little Miss Matched>>