Web users ‘getting more selfish’
I have a favorite slide that I often use in presentations when I’m talking about changing technology, specifically when referring to the many communication methods we use every day. It says:
Unified communication:
- Device and media independent…
- Personalized AND automated…
- Wireless and mobile – phone, browser, PDA?
I want it all and I want it my way and I want it now…!
According to the BBC, we do want it all - and now! We are getting more ruthless and selfish when going online. According to Jakob Nielsen, a usability expert, people want to reach a website quickly, complete a task, and leave. Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.
Nielsen also says that web users are getting frustrated with all the extra, such as widgets and applications, being added to make them more friendly. Read more here>>

