Offline (read “old school”) media is quaking in its boots; magazines and newspapers are fearing the death of print any day now. Marketing professionals are being nudged with a faint hint of the same specter. Jon Friedman - editor of Media Web for MarketWatch - had some advice that can make marketing communications succeed as well.

Jon’s “8 Simple Rules for Magazines to Succeed on the Web”

1. Have an attitude.
2. Make it easy to read.
3. Stress interactivity.
4. Entertain.
5. Maintain an identity.
6. Live in real time.
7. Be true. Experiment.

Read the details behind each of these points - they are terrific advice for Web success regardless of your industry!