New ideas come from the most amazing places! I found this link on the Influential Marketing Blog, scroll down until you reach the May 16 post.

These aren’t meant to be marketing videos at all, the videos below are taken by a traveler to India who met a kid on the street selling a peacock feather fan. This kid - dubbed the “lingo kid” in a YouTube video shares his linguistic skills that he learned from tourists on the street to sell his wares. In the second video, the same traveler returns three years later to interview the boy again (his name is Ravi) and learn more about him.

Rohit Bhargava, SVP Digital Strategy & Marketing, at Ogilvy Public Relations Worldwide, says:

Both videos together offer one of the most simple marketing lessons that you can imagine … that sometimes it doesn’t matter what you’re selling, just that you speak the right language.

He is so right! This kid has got it!

Here’s Ravi three years later.