New (Old) Marketing Strategy – Layaway
What’s old is new again!
It was in the late summer or early fall of 1976, I believe, that I last put something on “layaway”. I needed a new winter coat and the small shop I frequented had the perfect one – for over two hundred dollars. A fortune for me in those days!
Thanks to that option, I could put a deposit down and pay on a regular basis – every two weeks or once a month – until it was mine. I religiously made my payments and before the winter was over I was proud owner of a coat I wore for more than 10 years. (Read the article)





