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Archive for November, 2008

New (Old) Marketing Strategy – Layaway

What’s old is new again!

It was in the late summer or early fall of 1976, I believe, that I last put something on “layaway”. I needed a new winter coat and the small shop I frequented had the perfect one – for over two hundred dollars. A fortune for me in those days!

Thanks to that option, I could put a deposit down and pay on a regular basis – every two weeks or once a month – until it was mine. I religiously made my payments and before the winter was over I was proud owner of a coat I wore for more than 10 years. (Read the article)

What’s Missing From Our Sidewalks?

Have you noticed that the way we communicate has changed our landscape? What’s missing?

Where will Superman change out of his street clothes? How will Dr. Who travel time and space? Where will you drop your mail? (Read the article)

The iPhone and the Electronic Boarding Pass

In just a few short years we’ve gone from paper airline tickets – remember travel agents and the stack of tickets, receipts, and stubs? – to e-tickets and DIY boarding passes. It was always a challenge to keep the paper tickets close at hand, but then the security was much simpler then. And with e-tickets, online check-in, and printable boarding passes, it can be a challenge to print them out “on the road.”

Now I’ll just flash my iPhone and all will be well! (Read the article)

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Business Strategies Etc.<br>Gail Nickel-Kailing

Business Strategies Etc.
Gail Nickel-Kailing

Fabric Graphics Magazine

Fabric Graphics
Magazine


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