Paper has a huge number of uses, but to build a house - and furnish it - that is still standing after 80 years is amazing.

Begun in 1992 as a summer house in Rockport, Massachusetts, Mr. Elis F. Stenman, a mechanical engineer who designed the machines that make paper clips, went on to build furniture and wall coverings after the walls were done. Mr. Stenman lived there during the summer until 1930.

(Read the article)

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Announced in the New York Times, on July 21, the magazine industry is about to take a giant leap forward. In a step to change a format that is 150+years old, Esquire will put a digital cover on a printed magazine. The October issue of Esquire - 100,000 newsstand copies only - will sport an electronic cover incorporating technology from E Ink. (Read the article)

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It’s heeeeere! And I’ve got a big smile on my face!

A little background for you: many years ago - in reality, just one year ago - I read books on my Treo. In fact the first book I read as an ebook was the DaVinci Code.

It was a perfect book for reading on the little screen. First, I was likely to read it only once. While I never throw away books, I do call some books “throw aways.” You know, those trashy murder mysteries they sell in the airports? I’ve been known to buy one every now and then; and leave it in the seat pocket when I get off the plane.

Second, the story moved so quickly, that reading in “gulps” was perfect! I could pull my Treo out of my pocket, whip through a few pages and tuck it away for another opportunity. It was almost like guilty sips!

So why not buy a Kindle? After all, a neighbor - and Amazon employee - brought his over for a test drive one Sunday afternoon not so long ago. Nice toy, but no color; and besides, do I really need another hand held to put in a bag somewhere?

One note: With the Kindle, you can download books with “one click,” with the eReader it’s a two step process. First you buy the book online and it gets moved to your “bookcase.” Then you use the iPhone to move it from the bookcase to the phone. Not a quick and easy, but certainly  not difficult. It’s a similar process to the Treo.

So how big is the screen? About this big:

Now I’m a happy camper! With the new 2.0 software for my 1.0 iPhone, I can now read books on my favorite tool again! And I didn’t even have to buy a new one!!

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The operative question here is: “So what?”

Drew McLellan, McLellan Marketing Group, Des Moines IA, has some great insights on how to get your press releases published. Read his input here>>

Drew says:

Everyone wants media coverage and gets frustrated when they don’t get it.  Reporters and editors aren’t ignoring your news releases - they’re just doing their job.

If you help them do their job, they will help you do yours.

He has some great insights and suggests that we all check out Do’s and Don’t written by a reporter.  Words to the wise for sure!

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