For the year 2008, the tag line could be “the year of uncertainty.” The economy is on shaky ground and business is confused. Will the cost of oil continue to go up? What about the cost of health care? How will the housing melt down and the weakness of the credit industry affect business? What kind of effects will new environmental concerns have? (Read the article)
Rich Troksa, CEO of Extream Software, and I spoke recently and the interview was posted on WhatTheyThink December 12. I wanted to share some images of the holiday card we discussed; it really got my attention! Personalized graphic communications can be done very effectively using some basic data you already have about your customers or prospects, especially when someone has a bit of imagination. (Read the article)
Trade shows let you meet a substantial number of potential customers face-to-face at a reasonable cost. The should be part of your marketing plans to both generate leads and to create brand recognition. In “Trade Shows – What Goes on Behind the Scenes?” I talk about the strategy and planning that goes on before every event. (Read the article)
